Social Media Marketing and Optimization

Cast a wider net to gain more customers by having an intentional Social Media strategy

While your website is super important and can be considered the “headquarters” of your online marketing, social media channels are your “satellite” marketing locations that help you cast a wider net to gain potential new customers. Many customers today are not only looking at your front page, but are doing additional due diligence and investigating a company’s entire online presence before making a buying decision. We combine a mixture of developing new content and sharing existing content for your social media channels to build an emotional connection with your existing audience and gain new followers. Our program includes:

  • Strategy Development
  • Competitive and Marketplace Research
  • Social Media Brand Expansion
  • Ad Managemet
  • Community Management
  • Contest & Promotions
  • Content Creation
  • Conversion Optiomization

Benefits for your business

Increases brand awareness
Support for the formation of the company’s image or brand using the multimedia capabilities of social networking
Feedback
SMO allows you to get feedback from potential and real customers to improve the quality of services
Increases audience loyalty
Formation of user confidence in the brand, product, company, achieved through the interaction within the social network
Base of potential customers
SMO allows you to build a base of potential customers for further conversion into real customers

Pricing

  • Basic

  • Create Custom Avatar
  • Account Setup & Branding
  • 1 Weekly Content Post, 2 Platforms
  • Monthly Reporting
  • -
    -
  • -
    -
  • -
    -
  • $150
  • Plus

  • Create Custom Avatar
  • Account Setup & Branding
  • 2-3 Weekly Content Posts, 3 Platforms
  • Monthly Reporting
  • Quarterly Consultations
  • -
    -
  • -
    -
  • $350
  • Premium

  • Create Custom Avatar
  • Account Setup & Branding
  • Custom Weekly Content Posts
  • Monthly Reporting
  • Bi-Monthly Consultations
  • Write 1 article/month
  • -
    -
  • $500
  • Xcelerated

  • Create Custom Avatar
  • Account Setup & Branding
  • Custom Weekly Content Posts
  • Monthly Reporting
  • Bi-Monthly Consultations
  • Write up to 4 articles/month
  • 1 campaign managed/month*
  • $1,000

All prices quoted are monthly
*Monthly ad spend is additional

Frequently Asked Questions (FAQ)

Are there any commitments?

Yes, there is an initial 3-month contract required for all social media marketing packages. We start off by researching your industry, assessing your current social media presence, and making preparations so the resulting social media marketing campaign is a success. This initial phase typically takes a few weeks. Once your campaign begins, we need a little time to gain traction and show consistent results over time.

What’s my client avatar?

Your avatar is a small picture that embodies your company in image form. It can have a large impact in how users view your business. Before creating your avatar, we’ll start by learning as much about your company as possible. If you already have an avatar, we’ll evaluate it to determine if any modifications or tweaks are needed. We’ll then post it across all of your social platforms to ensure a consistent brand image.

Are you creating content for me?

For the Basic & Plus packages, we search online to find existing content that is both specific to your industry and relevant to your business, and then share it across your social channels.  For Premium and higher packages, we additionally create new and unique content that fits in with your overall social media strategy.

What accounts are you managing?

The list of social platforms continues to grow daily. We focus on the ones that most benefit businesses: Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest.

Do you handle our Social Media Engagement?

If you decide to go with our Premium and up packages, we’ll continuously monitor your various social media channels and can assist with basic communication. The primary items included in this are mentions, monitoring of key hashtags, and private messages. Additional unique needs are evaluated and handled on a custom plan.

What social platforms do you manage paid ads on?

We handle paid social ad campaigns on Facebook & Instagram. Management of one campaign is included in our Xcelerated plan not including the actual ad spend. We can manage an ad campaign on a lower plan level, or with no plan, on a custom pricing basis.

What's included in the reports?

Every month, your assigned Project Manager will compile reports on those metrics that are most relevant to your business. These reports are specific to the social platform and include various metrics such as how many impressions you received, what the engagement level was, and highlights top performing posts.

What should I expect from the strategy consultations?

Your Project Manager will review the monthly reports with you and provide additional information/insights to help you make better decisions. We also like to discuss your business goals for the upcoming period so that our strategy can be tailored to support those goals. This might include custom promos, developing special content, and taking additional steps to boost community engagement. We also like to take this opportunity to help train your team on social media management. We find that clients often like to manage their social media along with our team and it’s important that those joint efforts support each other instead of being counter productive.

Work process

Research of Social Networks
Strategy Development
Launch of social campaign
Analysis and conclusions